Smile Cookie campaign shares the love with $117,052 raised for the Hospice at Glengarda and STARS Air Ambulance


(l-r) Tim Hortons restaurant owners Lou Gossner, Joni Seaman, and Janna Dutton present Tracy Muggli (St. Paul’s Hospital Executive Director) and Lecina Hicke (St. Paul’s Hospital Foundation CEO) with their Smile Cookie proceeds.

This year was the first time St. Paul’s Hospital Foundation participated in the Tim Hortons Smile Cookie campaign, and it was so much fun! For one week each year, proceeds from the sale of special cookies at Tim Hortons locations support local charities. In Saskatoon, Warman and Martensville, the campaign supported SPH Foundation for the Hospice at Glengarda and  STARS Air Ambulance for Operations.

“They are really good cookies,” said Annual Giving Manager Michelle Neufeld. “I ate cookies every day that week!”

Michelle describes Smile Cookie week as “a complete whirlwind.” In addition to buying cookies for ourselves, SPH Foundation staff got on the phones and personally encouraged people in their networks to buy cookies. Staff and volunteers were on site at local Tim Hortons collecting donations from people who didn’t want a cookie but wanted to support a good cause.

Janna Dutton is the local Tim Hortons owner who recommended SPH Foundation apply to be part of the Smile Cookie campaign. She said she wanted to see the Foundation involved because of the Hospice at Glengarda.

“I think the Hospice is very important,” she said. “My mom passed away 10 years ago and something like this would have been so beneficial to her and to our family.”

L-R: SPH Foundation Annual Giving Manager Michelle Neufeld and SPH Foundation Annual Gifts Officer Jesse Greenwood.

The national Smile Cookie Campaign raised a record-breaking $10.56 million, and in Saskatoon, Warman and Martensville, the campaign raised $117,052, shared between SPH Foundation for the Hospice at Glengarda and Stars Air Ambulance.

“It’s so easy to get behind it,” said Janna. “It’s the treat that gives back — who doesn’t want a treat that gives back? You spend your dollar, we give the cookie to you, and you can even give it away. It’s a smile that keeps on giving.”

Janna said she wanted to give a “giant thank-you” to everyone who was involved in the Smile Cookie campaign this year.

“My personal message is to start where you are. A dollar really does make a difference, and this is a good demonstration of that.”

Premier Scott Moe shared this photo on social media of his support for the campaign.

SPH Foundation is so grateful to Tim Hortons, and all the businesses and individuals that bought cookies. We’re also thankful to the organizations that supported the campaign, like the Hilltops, the Valkyries, the Saskatoon Fire Department, EMTs, and local politicians.

We’re proud to have been the recipient of this fundraiser along with Stars Air Ambulance.

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario but has since expanded to support more than 550 charities, hospitals and community programs across the country.