Story Posted: 2020-10-08

Tim Hortons® raises record amount through Smile Cookie Fundraising Campaign

(l-r) Tim Hortons restaurant owners Lou Gossner, Joni Seaman, and Janna Dutton present Tracy Muggli (St. Paul’s Hospital Executive Director) and Lecina Hicke (St. Paul’s Hospital Foundation CEO) with their Smile Cookie proceeds.

SASKATOON, OCTOBER 6, 2020 – Tim Hortons restaurant owners and millions of generous Canadians across the country combined broke a new Smile Cookie record by raising $10.56 million for local charities across the country.

Thank you, Saskatoon, Warman and Martensville! Your support raised $117,052 which will be equally divided between St. Paul’s Hospital Foundation for the Hospice at Glengarda and STARS air ambulance in support of operations.

Staff members at both STARS and SPH Foundation arethrilled with the results and would like to extend their gratitude to the local Tim Hortons owners, team members and the generosity of the entire community.

“This was a fun and exciting week to be a part of, and we are so very thankful for the support of Tim Hortons in making a positive difference in the lives of patients and families in our province. Our community’s support of the Smile Cookie Campaign speaks volumes about its appreciation for vastly enhancing end of life care in our community. Saskatoon and neighbours, you have put a smile on our face – we thank you!” said Lecina Hicke, CEO, St. Paul’s Hospital Foundation.

“We were absolutely blown away by the generosity of Canadians for our annual Smile Cookie campaign,” said Hope Bagozzi, Chief Marketing Officer, Tim Hortons.


In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada

For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario

Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign.


In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians.

Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit


St. Paul’s Hospital Foundation believes in the power of generosity to save and change lives. Founded in 1982, St. Paul's Hospital Foundation advances St. Paul's Hospital's vision by raising, managing and allocating funds in keeping with donors' wishes.


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Visit for a list of local charities benefiting from the Smile Cookie campaign


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